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Industry PR
ODBN�s Strategic Partnership with
Adult Nightclubs Now Includes Kiosks
Nation�s largest adults-only dynamic billboard network
offers unprecedented niche marketing and unlimited sales potential
Los Angeles, Calif. � Outernet Digital Billboard Network (ODBN), the largest dynamic billboard network in North America to targeting age-restricted audiences, has announced a strategic partnership with nightclubs to add kiosks to their establishments. The kiosks will sell many of the products featured on ODBN�s dynamic billboards, increasing revenues for both advertisers and venues alike.
�We realized that our partner venues were practically giving business away to adult novelty shops, often located right down the street,� says Steve Fecske, founder and CEO of ODBN. �It was a missed opportunity worth approximately $80 million each year.�
Many of the larger gentlemen�s clubs, such as Dej� Vu, The Score and Merlin Entertainment, are planning to open their own retail stores, either inside the clubs or in close proximity. However, Fecske points out that not all club owners have the time, money or expertise to venture into retail, so ODBN has partnered with New Beginnings, one of the industry�s largest distributors, to help venues tap into this lucrative market.
ODBN�s kiosks, called �Gentlemen�s Choice,� are elegant glass displays that feature an assortment of the top-selling products for men, including adult movies and novelty items. Measuring about six feet high and two feet wide, the �Gentlemen�s Choice� kiosks can be placed in lobbies and lounges, with fiber optic lighting to attract customers� attention. Each kiosk houses approximately $5,000 in merchandise, with secure storage space for additional inventory. Each month New Beginnings will replenish the items, adjusting inventory based on market trends and actual sales.
�We anticipate that kiosk sales will be greatly enhanced by the clubs� digital billboards, which are a tremendous branding tool for the adult industry� says Todd Ritter, director of advertising for ODBN. �In addition to reaching a highly qualified and receptive audience, our billboard advertisements will also result in immediate sales through the Gentlemen�s Choice kiosks.�
Currently the ODBN network includes gentlemen�s clubs in New York, Los Angeles, Las Vegas, San Francisco, Miami and San Diego. The high-definition billboards run loops of engaging and entertaining images specifically tailored by time and location.
Lee Negri, president of New Beginnings, sees the kiosks as an opportunity to dramatically increase exposure for products and movies they have been distributing for over twenty years. �The Gentlemen�s Choice kiosks are very exciting for us, because we have been looking for ways to expand our distribution networks to include gentlemen�s clubs for some time now. The kiosks will increase our sales while providing a new revenue stream for the clubs. It�s a win-win situation.�
For more information regarding this program please contact Todd Ritter at 818-915-5997.
About ODBN:
Outernet Digital Billboard Network (ODBN) was established in 2002, based on the principle that advertising is most effective when it engages its audience in an exciting and entertaining way. Using state-of the-art technology and creative digital design, ODBN�s high-resolution displays connect with well-defined niche audiences � literally at eye level.
ODBN is headquartered in Santa Clarita Calif. For more information about ODBN and its services, visit www.odbn.net .
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