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Industry PR
ODBN Expands Network Capacity and Range of Services
To Serve Booming Adult Advertising Market
Dynamic billboards take off among industry leaders,
new partnerships ensure future growth
Los Angeles, Calif. Outernet Digital Billboard Network (ODBN) has announced the addition of several big-name advertisers for its dynamic billboard network, which includes high-resolution, digital signage that exclusively reaches adults nationwide. Since its founding in 2002, ODBN has become the leading provider of media-rich advertising for the adult-entertainment industry, allowing advertisers to identify their targeted audience and customize their message according to demographic, location, date and time.
New ODBN advertisers include: Cinderalla Video; Purfect Video; Evil Empire; F Street; Diversity; Adam & Eve retail stores; and Forbidden Novelties, which produces erotic art made by skilled glassblowers. And Ghost Pro Production a new division of Paladin Video they will be promoting and branding the Creampie Cuties series on all of our digital billboards. ODBN�s list of partner venues also continues to expand nationwide, with total monthly attendance estimated at more than 800,000. ODBN has signed The Gold Club, Privileged, Ten�s World Class Cabaret and the Cabaret Club in New York City; Baby Dolls, Leopard Lounge, Jaguars, Diamonds Cabaret, Resort, and Sheri�s Ranch in Las Vegas; and the Condor Club in San Francisco.
The company�s rapid growth requires a forward-looking strategy, according to Steve Fecske, president and CEO of ODBN. To ensure that ODBN remains at the vanguard of digital advertising, Fecske has formed a strategic partnership with Scala Inc., to support and expand ODBN�s network capacity.
�By allowing businesses to connect directly with their consumers, our digital billboard networks have filled a void in the adults-only advertising market� says Fecske. �We intend to remain at the vanguard of this growing industry by recognizing our clients� current needs, as well as anticipating their future needs. Our partnership with Scala will help us to do this even better.�
ODBN also has a new Web site in development to further enhance the functionality of the digital billboard network, which allows companies to remotely monitor, manage and update their advertisements through the Internet. Advertisements can be customized according to local market or instantaneously updated to announce new promotions. The launch of the new Web site is scheduled for August of this year.
Fecske points out that while reliable and responsive technology is crucial, it has not been the only factor in ODBN�s success thus far. �We pride ourselves on being at the cutting edge, but we also believe that building and maintaining strong relationships is more critical now than ever before,� Fecske says. �By communicating constantly with our advertisers and partner venues, we�ve been able to set up cross-promotions and cooperative programs, which can increase profits on both sides.�
About ODBN:
Outernet Digital Billboard Network (ODBN) was established in 2002, based on the principle that advertising is most effective when it engages its audience in an exciting and entertaining way. Using state-of the-art technology and creative digital design, ODBN�s high-resolution displays connect with well defined niche audiences literally at eye level.
ODBN is headquartered in Santa Clarita, Calif. For investor information, please contact Steve Fescke at steve@odbn.net. For media queries, contact Katie Smith at katie@3ob.com. More information about ODBN and its services, visit www.odbn.net
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