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Industry PR
THE NEW YORK TIMES COVERS EMERGENCE OF ADULT CONTENT ON CELL PHONES, FOCUSING STORY ON XOBILE.COM
CHARLOTTE, NORTH CAROLINA � (September 19, 2005) � The New York Times used adult mobile movie provider Xobile.com as the focal point for a front page story September 17 headlined �Ring Tones, Cameras, Now This: Sex is Latest Cellphone Feature.� The story was picked up by dozens of other papers around the world.
Harvey Kaplan, director of mobile operations for Xobile.com, a division of Adult Entertainment Broadcast Network (AEBN), is quoted extensively in the story by Matt Richtel and Michel Marriott. �With the advent of advanced cellular networks that deliver full-motion video from the Internet � and the latest wave of phones featuring larger screens with bright color � the pornography industry is eyeing the cellphone, like the video cassette recorder before it, as a lucrative new vehicle for distribution.� While noting that some providers are facing technical difficulties other concerns in delivering content to cell phones, the reporters say Xobile.com has engineered a way around these challenges.
�Mr. Kaplan, from Xobile, said the growth of Internet-based pornography for phones let major wireless carriers benefit from the activity � through the data charges when their customers download information�without having to sponsor it.�
The Times reported that to use Xobile.com, �a customer signs up and enters a credit card number at the company�s Website from a computer or a mobile phone. The customer can choose to watch the clip immediately as streaming video, or download it to view later. �When you allow people access to the Net by phones, the telecom companies are empowered with one of my favorite legal terms � plausible deniability,� Mr. Kaplan said.�
The Times story was syndicated on the newspaper�s wire service and was quickly picked up by other newspapers, including the International Herald Tribune, San Jose Mercury News, Houston Chronicle, Arizona Republic, The Times of India, The Asian Age in Bombay, CNET, ABC News and many others.
�We had been working for several weeks on this story with Matt Richtel and Michel Marriott, who did an excellent job of reporting on our new industry,� said Mr. Kaplan. �We are particularly pleased that they singled out Xobile.com as being the primary provider of adult video clips, noting that I told them that I believe �that thirst for sex-related content would drive the popularity of Internet-enabled phones.��
About AEBN & Xobile:
Adult Entertainment Broadcast Network or AEBN is the global leader in adult Video-on-Demand (VOD), with a market share in excess of 75 percent. AEBN.net ranks in the Top 300 most visited Websites on the Internet. The company has secured distribution rights to over 41,000 full-length adult titles, has strategic relationships with nearly 1,000 movie studios and video producers and has developed a worldwide marketing network of more than 20,000 Webmasters. Through its Xobile division, AEBN is also the leading distributor of movies on mobile phones and wireless devices, providing direct access to over 50,000 two-minute adult mini mobile movies,. Xobile also offers the unique leapSCAN� barcode scanning technology that provides previews of DVD features instantly on cell phones. For further information visit www.aebn.net or www.xobile.com, or email pr@xobile.com.
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